User generated content from the beauty influencers, paired with an e-commerce store to sell the products that they recommend, and fulfillment through a third party service provides customers with an end-to-end solution to their needs.
Centering the store around membership allows us to tailor the products and experience of each person and retain then for longer and increase their annual spend.
Today's beauty industry landscape is a far different place than it was ten years ago. The growth of direct-to-consumer beauty brands, enabled by social channels, email marketing and shoppable apps, has seen Direct to Consumer (D2C) start-ups challenge the beauty corporations.
The Challenge
Rally Reader is an AI application that listens to you read, tracks word accuracy, highlights mistakes, and provides feedback in real time. Rally works for everyone, including those with dyslexia. It’s an especially clever aid for kids. Children with dyslexia sometimes read words incorrectly, and this app hears and corrects them. Rally highlights a tough word and breaks it up into syllables. Then it selects the compound word, arranges it according to syllables, and adds it to the list of complicated words. We wanted to shift a mentoring task from parents to the application. And you know what? We succeeded.
Long-term Collaboration
Rally Reader is an AI application that listens to you read, tracks word accuracy, highlights mistakes, and provides feedback in real time. Rally works for everyone, including those with dyslexia. It’s an especially clever aid for kids. Children with dyslexia sometimes read words incorrectly, and this app hears and corrects them. Rally highlights a tough word and breaks it up into syllables. Then it selects the compound word, arranges it according to syllables, and adds it to the list of complicated words. We wanted to shift a mentoring task from parents to the application. And you know what? We succeeded.
Rally Reader is an AI application that listens to you read, tracks word accuracy, highlights mistakes, and provides feedback in real time. Rally works for everyone, including those with dyslexia. It’s an especially clever aid for kids. Children with dyslexia sometimes read words incorrectly, and this app hears and corrects them. Rally highlights a tough word and breaks it up into syllables. Then it selects the compound word, arranges it according to syllables, and adds it to the list of complicated words. We wanted to shift a mentoring task from parents to the application. And you know what? We succeeded.
Children with dyslexia sometimes read words incorrectly, and this app hears and corrects them. Rally highlights a tough word and breaks it up into syllables. Then it selects the compound word, arranges it according to syllables, and adds it to the list of complicated words. We wanted to shift a mentoring task from parents to the application. And you know what? We succeeded.