E-commerce is the process of buying and selling tangible products and services online. It involves more than one party along with the exchange of data or currency to process a transaction. It is part of the greater industry that is known as electronic business (ebusiness), which involves all of the processes required to run a company online. Ecommerce has helped businesses (especially those with a narrow reach like small businesses) gain access to and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. Target (TGT) supplemented its brick-and-mortar presence with an online store that allows customers to purchase everything from clothes and coffeemakers to toothpaste and action figures right from their homes. - Ecommerce is the buying and selling of goods and services over the Internet. - It is conducted over computers, tablets, smartphones, and other smart devices. - Almost anything can be purchased through ecommerce today. - It can be a substitute for brick-and-mortar stores, though some businesses choose to maintain both. - Ecommerce operates in four market segments, including business-to-business, business-to-consumer, consumer-to-consumer, customer-to-business.